The use of digital platforms is growing across all age groups. With digital platforms taking the lead in terms of media consumption volume, it’s important you consider them not only to reach younger age groups, but also those 35+ too.
This article aims to give you an understanding of how to best use each of the various social media platforms, as well as providing some useful resources to creating some of the more complex social formats.
Facebook is the largest social network. It's a platform primed for sharing every kind of content, from articles and ads to live video, memes and more. With more than a billion active users worldwide, the potential for scale is significant.
Posts are often the first impressions people have of your business, so make sure they attract and engage potential customers. Use these best practices to reach your business goals:
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