If a customer is faced with a dozen local businesses to choose from, the attractiveness of the business’ photos might just be the clincher. If you don’t upload anything, Google will default to a generic Google Street View picture – which might not show your business the way you want.
Invest in some proper photography and upload them to Google and Bing to show your business in its best possible light.
Let’s say a potential customer Googles ‘restaurants near me’. If your website is full of references to the location of the customer, Google is more likely to pick up on your location and push them in your direction.
A great way to do this is to create a basic blogging section on your site and start creating content about your local area. But be sure to make it relevant to what you do. For example, if you’re a sports retailer, try writing about local sports events. The more engaging and timelier your content, the more search engines will favour your website.
This may seem obvious but is key for SEO and user experience.
Having outdated or inconsistent addresses and phone numbers on your site sends mixed signals to customers and search engines – discouraging both from engaging with your website.
Whether it be your website pages, your Google My Business information or your social media, make sure all your channels are correct.
And there it is! It might sound simple but by following this checklist, you will begin to climb up the SEO rankings and become well known in your local community.