Making the most of your online community

Harness the potential of a strong community

You’ve worked hard to set up your online business. You’ve got followers, subscribers and customers, but now what? How do you interact with those customers and keep them coming back?

With over 2.7 billion monthly active users, Facebook can be a powerful companion in your online marketing journey.

Take Facebook Groups, for example. A space for sharing exclusive content and support, you can use it to interact with current customers, attract new ones and build a real community. It’s about bringing people with shared interests together.

In this video, Matt, Community Trainer for Facebook Small Business Team, guides you through setting a Facebook Group up, and how to get the most out of your community once you’re there.

So, remember to determine what the goal of the group is, your target audience and the group visibility, so that you can really engage with your customers.

Key to creating a successful community is:

• Initiating conversations
• Getting to know the members of the group.
• Checking on insights on the activity of the group and the success of your posts.

Try to maintain a close connection, welcome new joiners and thank your members for being supportive. And good luck! It may take time and effort, but an online community can be so much more to your business than a social tool

For more support you can also speak to one of our Business Advisers by phone or web chat. Wondering what you can ask? Our team can help with a range of digital topics