So, you've figured out who your ideal customer is. Now it’s time to get your business in front of them online.
To do this, you need to find out where they like to ‘hang out’ – what social media they use, what websites they visit, etc. Knowing this could help you understand things like where’s best to advertise or share social posts. We have some top tips on how to find potential customers online.
This might sound obvious, but you could start by asking your customers where they spend their time online. SurveyMonkey and Google Forms let you customise surveys, which you can email out or share a link to on social media. Or, if you’re only asking one or two questions, you could ask followers directly using the ‘poll’ function that most social media channels have.
Some questions you could include:
You may have already spoken to one of our V-Hub Digital Advisers, but if not and you're looking for more support you can get in touch here. Our Knowledge Centre is also packed with information and tips to help you on your digital journey.
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