Sponsorship is an essential source of income for clubs of all sizes and plays a huge part in helping clubs to reach their income targets. It is also an established feature of financing in British sport and one way of providing vital additional income for clubs to help maintain and improve their facilities.
The following article will provide you and your club with some useful information to help you to identify potential new sponsors, as well as offering some guidance on understanding what the club has to offer and how you can best reach out to these potential sponsors.
All sponsors are different and are looking for different benefits to extract from their sponsorships. That being said, most sponsors are looking for clubs that can make a valuable and quantifiable contribution to their brand. To achieve this, the sponsorship must have natural synergies and be a good fit with the brand’s personality.
Sponsorship can be hard to find, and it’s therefore essential to be organised and professional in the way you go about sourcing new sponsors. The following tips may be helpful:
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