We take pictures of everything.
We’ll take more than 1 trillion digital photos this year alone. We snap pics of the places we go, the people we see, even the food we eat. And because we love to share these snaps, more than 1 billion of us use Instagram, the primary photo-sharing social media destination, every month.
For your business, that means opportunity. According to the platform, 50% of Instagram users have clicked a link, visited a website, and made a purchase. And 86% of brand stories – sponsored videos in the Story feed – are watched to completion, meaning you have a real opportunity to showcase your stuff to an engaged audience that is primed to buy. (Instagram Shops even allows you to sell your goods directly, so that the point of purchase is on the platform.)
But there’s a catch: you’ve got stiff competition. Your business needs excellent photography to capture the most eyeballs.
So read on for a run-down of how to take better Instagram pictures for your business.
When you take a picture of a scene – say, your reception area at your workplace – make sure everything in the photo is clearly seen and that none of the main elements are cut out of the frame. A picture that, for example, only shows half of a desk will irk most viewers.
“Unless you're specifically trying to draw attention to something on the desk, in which case cutting half the desk works,” says Chris.
Try and emphasise one thing in each photograph. Make it easy for the viewer to know what it is they should be looking at.
To give your pictures richer depth and contrast, one easy method is ensuring that the subject of your photo is distinct from the background.
““Nudge your subject to come away from whatever the background is to create a more inviting image,” Chris advises. “Some kind of visual contrast in the background looks good, especially if you're depth of field is shallow.”
While this advice wouldn’t apply to product shots for e-comm or headshots, it is useful in general when taking pictures of people or places.
“If you’re shooting something with a background that’s more or less in focus, its good to not shoot anything against white walls. And don't feel the need clutter the background. Find the right balance of texture, interest, and minimalism.”
Of course, as mentioned, none of these rules apply all the time. But lighting, depth, staging, style – and not over-editing – are the things you should consider when posting photographs on your professional Instagram page.
“That’s the best part,” says Chris. “It’s completely creative. You get to decide the vibe.”