Make sure your website clearly shows your opening hours, address and contact details.
Clearly categorise your offerings at the top of the page.
Create a clear and detailed navigation menu.
Don’t be shy about what makes your service unique compared to your competitors.
Include testimonials from happy customers.
Use GIFs instead of images to make your page more dynamic.
Aim for a positive and encouraging tone throughout.
Offer proof that your website is secure.
Clearly display all your cancellation, refund and delivery policies.
Let your customers know how many steps are in the checkout process.