Social content creation tools for business

Discover how to amplify your social media posts with these creative social tools. From graphic design to video editing, these tools will help you craft content that stands out.

Social media can unlock great things for your business, and your social media isn’t complete without a content creation tool. Creative social tools are invaluable for beginners and experts alike because these programmes for social content creation make it easy. You can create beautiful social content that’s on-brand, simple to edit, and uploads seamlessly to your social media applications.

What are Social Content Creation Tools?

Having a tool for your content creation does the hard work for you and keeps your social posts professional, on-brand and consistent. They have ready-made templates specifically designed for each social media channel, so you don’t have to start from scratch and some even feature social media content creation courses so you can build up your skills as you go. They have royalty-free stock images, meaning you can use the imagery for free, without worrying about any legal issues. They usually have many different fonts, icons and shapes ready for your designs. You’ll save time and won’t have the embarrassment of distorted images or missing letters again.

Here are some of the best programmes for social content creation you can use right now:


If you want to look like a content creation pro, Canva has got your back. It’s probably the most well-known tool on the market for social content creation and is perfect for small businesses that need the skills of a graphic designer at their fingertips. Your designs are stored on the app so you can work wherever your creative spirit takes you. There’s an option to upgrade to Canva Pro, but you’ll probably find that you’ll have everything you need in the free version, at least until you get into the swing of things.


Capcut is an all-in-one video content creation tool where you can create high-quality videos easily on the app. You can cut, edit, and change the speed of your videos and use filters and stickers to get the perfect video in minutes. It’s the ideal video editing app if you use TikTok as it has access to exclusive TikTok sounds and songs so the latest trends won’t pass you by. You can shoot, edit, and upload your video content all in one place. Your videos could be going viral before you know it.


Animoto is a free content creation tool that can turn your video into professional marketing content. The drag-and-drop feature makes it easy to upload and move things around and there are templates divided into categories so it’s easy to find one that suits your goals. The extensive library of licensed music will also give your videos extra appeal. It’s great for beginners and there’s no training or experience necessary, but they have tutorials and a helpful customer service team to help guide you if you need a gentle push in the right creative direction.


PlaceIt is one of the most versatile content creation tools for digital marketing as you can create your logo in the programme and then ‘PlaceIt’ on anything with the ‘mock-up’ feature. You can see how your logo, image or graphic looks on items like T-shirts, mugs, tote bags, pens, and more. There are thousands of free templates to create social media posts that can be customised to match your brand. PlaceIt also includes templates for gaming platforms like Twitch and YouTube Gaming which is more of a niche market.

For more help with your video content creation for social media, get 1-2-1 support by speaking to one of our V-Hub Digital Advisers.

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