What is UGC in advertising and how can you harness the power of your customers with your online marketing efforts? Read this guide to delve into the world of UGC and discover how it can transform your brand's online presence.
User-generated content (UGC) means any content created by individuals – usually customers or fans – rather than brands or organisations. It encompasses various forms, including testimonials, reviews, images, videos, blog posts, and social media posts, where customers share their experiences with a product, service, or brand.
UGC is word-of-mouth marketing for the digital age because it allows satisfied customers to become your brand advocates and share their positive experiences with a wider audience. This organic content can be a powerful asset if you’re a business that’s looking to build trust and credibility.
Think ‘unboxing’ videos on TikTok, or your friend sharing an Instagram selfie of themselves holding a product in order to win a competition.
Including UGC in your marketing strategy can provide a lot of benefits, which we’ll go into later, but how can you effectively do it?
Fact: A study by Adweek found that user-generated videos on YouTube received 10 times more views than content created and uploaded by the brand.
So, it’s official; user-generated content is a powerful tool that can elevate your brand's online presence and connect with your audience on a deeper level. By actively encouraging and leveraging UGC, you can reap the benefits of increased brand awareness, cost-effective marketing, and enhanced trust among your customers and target audiences. So, don't miss out on the opportunity to harness the power of your customers and let their authentic voices amplify your brand's message.
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