First impressions count – whether that’s in person, over the phone or online. Here are three handy tips to make sure your website is in good shape.
If your business depends on people being able to contact you or head to your shop, make sure your contact information, address and opening hours are easy to find. Try putting them near the top of your homepage where customers can spot them straight away.
Similarly, if you use social media to connect with your customers, make sure to put your social links in the website’s header or footer.
As a busy business owner, it can be easy to forget about keeping your website up to date. Imagine multiplying the task of updating your contact information across several platforms like Facebook, Instagram, LinkedIn or Tripadvisor. If a potential customer visits two of your sites and can see two different phone numbers, they might question your business’ trustworthiness or even if you’re still in business. So, set yourself regular reminders to check that everything is up to date. If you’d like some simple ways to make sure your website is fit for purpose, you can get some tips here.
If the information included on your website isn’t interesting, it won’t help you turn potential buyers into customers. Here are some tips to keep in mind to make sure your website’s full of personality:
You may have already spoken to one of our V-Hub Digital Advisers, but if not and you're looking for more support you can get in touch here. Our Knowledge Centre is also packed with information and tips to help you on your digital journey.
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