2020 has been the year for TikTok.
A source of light relief, the powerful editing platform saw nurses and doctors dancing on hospital wards and home renovations keep us entertained and connected through the tight lockdown restrictions at the start of the pandemic.
While viral posts from other social media platforms tend to gain popularity if they originate from accounts with a significant follower base, TikTok’s algorithm works a little differently. It takes into account user preferences and interactions, meaning that even if you don’t have a high follower count, your content (and brand) still has the potential to go viral.
This, coupled with a huge follower base, gives your business the opportunity to reach a variety of customers you might not have had the chance to connect with before.
Set to be a serious social media contender, TikTok will be integral to any social media strategy as we head into 2021.
There’s the traditional advertising route you can take with TikTok, but before investing marketing spend, try dipping your toe in the water as a regular user. This will help you get a sense of what works well and what other brands are doing on the platform.
Here are some tips to help you plan your TikTok strategy and content:
After you’ve signed up to TikTok and created your user profile, you’re ready to start sharing content. You can either select a pre-recorded video to upload (remember to keep it vertical!) or record your content directly through the TikTok app.
Here is a step-by-step guide to help you publish your first video:
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