Content creation: the mobile way

Getting creative with your mobile phone

The way we use mobile phones has changed dramatically over time. With access to the internet now easier than ever before, the way we consume content is now three things: frequent, fast and sound-free.

Attention span is a lot shorter, which means your content needs to work harder to grab your customer’s attention.

Facebook’s Mobile Studio is a useful resource to help you design great content simply using your phone.

In this video, Matt, Community Trainer for Facebook Small Business Team, outlines some practical tips on how to create engaging content that will resonate with your audience.

Tips for planning content:

• Engage: share the story of how your business got started, how you give back to your community and use photos and videos to showcase your business.
• Educate: explain what makes your product different and show behind the scenes footage at your shop or business.
• Excite: tell people about a new product, sale or event in an engaging way.

Tips for creating content:

• Visually exciting content performs best.
• The first 3 seconds are crucial so make them count.
• Adding movement and animation is a great way to elevate your content.
• Show the use of your product in an interesting way: e.g. with vibrant patterns.
• Make sure videos are short, 15 seconds or less.
• Frame it – choose square (1:1) or vertical to give the viewer the full experience without frustrating phone turning.
• Use a strong call to action and add some urgency to it.
• Design for sound off, but wow with sound on. The message should be clear and engaging without the need for sound.
• Tailor your content to your audience and your experience of what works.