Engage: share the story of how your business got started, how you give back to your community and use photos and videos to showcase your business.
Educate: explain what makes your product different and show behind the scenes footage at your shop or business.
Excite: tell people about a new product, sale or event in an engaging way.
Tips for creating content:
Visually exciting content performs best.
The first 3 seconds are crucial so make them count.
Adding movement and animation is a great way to elevate your content.
Show the use of your product in an interesting way: e.g. with vibrant patterns.
Make sure videos are short, 15 seconds or less.
Frame it – choose square (1:1) or vertical to give the viewer the full experience without frustrating phone turning.
Use a strong call to action and add some urgency to it.
Design for sound off, but wow with sound on. The message should be clear and engaging without the need for sound.
Tailor your content to your audience and your experience of what works.
For more support discover our free business support helpline and speak to one of our Business Advisers by phone, contact form or web chat.
Wondering what you can ask? Our team can help with a range of digital topics