Black Friday has become a worldwide phenomenon, marked by massive discounts and an online shopping frenzy. For businesses, especially SMEs, having a Black Friday campaign is a golden opportunity to boost sales – but the competition is fierce. To help you stand out, our 10 top tips show you how to increase your online sales, avoid website crashes, and effectively manage the rush.
Black Friday, the fourth Friday of November, kicks off the holiday shopping season. The day sees retailers offer significant discounts, enticing consumers to shop ‘til they drop. From its US origins, Black Friday has spread across the globe, with online retailers playing a pivotal role in its expansion.
The results speak for themselves.
Consumers spent a record $9.1 billion online last year. And compared to the average October day, toy sales rose by 285%, smart devices by 271%, and audio equipment was up 230%. So, with rich rewards on offer, how can you make sure your Black Friday marketing campaign hits the spot?
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