Partner of the Future
Our new research explores the emerging needs of channel partners and their end-customers, uncovering the key trends remodelling the market.
Navigating the new channel shift
Our Partner of the Future research asks end users and channel partners about the key trends remodelling the market, their current and future needs, and how they expect their businesses to evolve.
By exploring current and future technological and business demands, we’ve built a framework for partner growth that will allow partners to evaluate, adjust and strengthen their position in line with changing markets, maintaining a competitive edge.
Our Partner of the Future research
Our research explores finding the balance between emerging and mature tech solutions, how partners are adapting to shifting customer priorities, and the importance of flexibility and specialisation. Learn how we can help you drive meaningful growth for customers and solidify your position as a trusted partner in an ever-evolving world.
Partner of the Future at a glance
Read the key findings from our Partner of the Future research to understand what’s at the heart of future channel success.
Related articles
Key trends driving the future of technology adoption
Gain insight into how channel partners can actively realign their businesses with changing market demands to stay competitive.
Addressing the evolving needs of end users
Learn how partner-customer relationships are evolving and how you can address the new core needs of customers.
The rapid shift to sector specialisation
Learn why specialisation is becoming the key to success for channel partners and how to start the shift from generic solutions to tailored specialisation.
“Our research shows that partners are already delivering strong results, but the future belongs to the channel partners who can evolve their customer relationships further. It’s time to get ahead of the new channel shift.”
How Vodafone supports the partner channel
World-class network
Vodafone’s internet backbone is one of the largest in the world. We carry more than 2o% of global internet traffic on our network, across 190 countries.
Competitive pricing
We work directly with our partners to support deals with exclusive commercials. This is supported with offers across key sales periods.
Broad Connectivity Portfolio
We bring the best of Vodafone Business to channel with connectivity solutions which include mobile telephony, VOIP, DIA, Unified Communications and IoT.
Dedicated Support
Access to a Vodafone Account Manager, partner content libraries (containing sales and marketing assets) and events.
Join our partner network
Become a partner today and get the latest insights, intelligence and support from Vodafone Business. Together we’ll help your business thrive.