Ali joined us as one of four guest V-Hub advisers who took over our Instagram channel in April.
Ali's session focused on digital marketing and tech to transform your business and streamline the way you work. Here, he follows up his highly informative session with support on building your business.
Marketing is simply education. Marketing is not pushing your product onto people. No one likes feeling like they’re being sold to. Rather than pushing your product onto potential customers, focus on educating and providing value to them. View marketing as a means of enlightening people about the benefits you can offer. By creating content that delivers value upfront, you can establish trust with your audience, prioritizing education over direct product promotion.
I love the theory that a business should have a visionary and an integrator. This concept, derived from Gino Wickman’s book Traction, emphasizes the collaboration of these two individuals who complement each other’s strengths. The visionary is the idea generator, and the integrator is
the one who makes things happen.
…is possible! Don’t fret if you’re building a business while working a full-time job. The key is to make the most of the time you have available. Look for opportunities to maximize minutes when hours are scarce. Implement effective time management techniques such as time-blocking to stay organized, prioritise tasks and make steady progress.
The Pathless Path delves into the profound realm of uncertainty faced by entrepreneurs. It explores the conventional trajectory that many individuals follow in life, characterized by secure jobs, stable careers, and upward progression. In contrast, it illuminates the uncharted territory known as the Pathless Path, chosen by daring entrepreneurs. This insightful book profoundly impacted me to realize and accept the perpetual uncertainty inherent in my chosen career, while simultaneously
revealing the inherent beauty within it.
In an era where truly original concepts are scarce, the key lies in shifting our mindset and embracing the art of sharing our distinctive perspectives. It’s not merely about duplicating someone’s techniques, but rather recognizing the value they offer and learning from their approach, aligning it with our aspirations.
This book has empowered me to navigate the realm of creativity with renewed inspiration and a profound understanding of artistic influence.
Traction by Gina Wickman is an essential read for entrepreneurs and business leaders seeking to achieve long-term success. With a practical and actionable approach, Wickman presents the Entrepreneurial Operating System (EOS), providing valuable insights and tools to drive organisational growth, enhance team dynamics, and propel businesses toward their goals.
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