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Keep Your Google Business Profile Updated

To get the most out of your Google Business Profile, you need to keep the content fresh. Find out how.


So, you’ve created your own Google Business Profile – but what comes next? Now you need to take on the equally important task of keeping your profile information up to date. 

Review your information often

When details about your business change, updating your Google Business Profile should be high on your priority list to avoid customers seeing outdated information. So, regularly updating your profile is a must – and the more changes you make, the easier you can be found on Maps and Google Search.

If your business is moving location, you’ve opened another shop, or your opening hours and contact information have changed (even if it's just for a national holiday) – you’ll need to make these changes to help customers have the right information about where, when, and how to find you.

Share the responsibility

We know that running a business is more than a full-time job. That's why Google lets you share the responsibility of updating your Profile by adding Owners and Managers. For example, if you have a second location, you can put the manager of that shop in charge of their local Profile.

Owners have full permission to edit the details of your business and can add and remove other users too. While Managers have the same editing permissions as Owners, they aren’t able to add or remove other users. 

Only a Profile Owner can invite others to become Owners and Managers. Each person you add will have their own access and you don’t need to share your login information with them. 

Here’s how to add another user:

  1. Go to your Business Profile. 
  2. If you have multiple locations, open the location you’d like to manage.
  3. Click ‘Users’ from the menu
  4. In the top right corner, click the invite new managers icon
  5. Enter the name or email address of the person you’d like to add
  6. Select the user's role by choosing ‘Owner’ or ‘Manager’
  7. Click ‘Invite’ 

Want to remove someone you’ve added? Click on the ‘manager' icon, then select the person you’d like to remove. 

How do I edit and make changes to my Profile? 

If you need to change information like your address, business hours, contact information or photos, follow these steps:
  1. Log into your Google Business Profile 
  2. Select ‘Edit Profile’ and ‘Business Information’
  3. Make your edits 
  4. Don’t forget to save your changes after each edit

The best thing about a Google Business Profile is that it’s free to create. However, it’s only useful if you update it regularly, so make sure you take care of it. So, we recommend setting yourself a reminder every couple of months to make sure all the information is up to date.

You may have already spoken to one of our V-Hub Digital Advisers, but if not and you're looking for more support you can get in touch here.
Our Knowledge Centre is also packed with information and tips to help you on your digital journey.

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For more support discover our free business support helpline and ​speak to one of our Business Advisers by phone, contact form or web chat.
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