The broadcast industry is in the middle of a big shake-up.The shift to digital brings changes to both production and revenue models. New competition in the form of Over-the-Top (OTT) players like Netflix have created a genuine threat to traditional broadcasting schedules that can’t be ignored. And the impact of social media is also growing at an unstoppable pace.
The changing landscape means gathering insights on new consumer behaviours is critical, but it needs to be balanced against evolving privacy legislation and digital rights management. In such a complex environment, the introduction of advanced connectivity and cloud-based services is essential to rapidly adapt, innovate and collaborate for a new era.
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