As a small business owner your website is your shop window. And, with any shop window you want to make sure it is seen by as many potential customers as possible, drawing them in by being as relevant and attractive as possible. SEO (search engine optimisation) is the equivalent of having the prime spot on the high-street, with a window designed to entice.
When someone searches for terms related to your business, will it be your website they find – or your competitors? This all comes down to whether you have created and maintain your website for ‘searchability’ – in other words is your site SEO optimised?
Making search engines like Google favour your site above competitors in their results is no easy task.
Fear not. You don’t have to be an SEO wizard to give your website an SEO boost.
For this SEO myth-busting quiz we will blow the cobwebs off outdated SEO advice and give you actionable and achievable steps to make sure customers are drawn to your website whenever they search for a relevant topic or product.
1 - Fact or Fiction - We need a blog!
Fact - sort of… Google’s algorithm currently gives huge weight to ‘consistent publication of engaging content’. While you don’t need to become a full-time blogger, if you want to sow strong SEO seeds you do need to post useful and informative content regularly.
In other words, if users appear to have their query answered by visiting your page, your ranking will earn points. One way to do this is through posting of regular, informative articles, blogs or news about your business or industry
Use the description meta tag - A meta tag is a short summary of what the page is about - a sentence or two or even a short paragraph that tells Google what it will find. Don’t ignore this when you create a new page. The devil is in the detail!
Available Monday to Friday, 8am-6pm, our friendly team are here to provide guidance and support on the topics that matter to your business.