By identifying the motivational aspects that are highly prominent within each environmental group, we were able to pinpoint eight distinct SME personality types. Here’s how they line up: Passion Seekers, Lead Players, Sole Not SME, Necessity Entrepreneurs, Career Climbers, Community Builders, The Reassessors, and Ever Presents.
Read the report to explore these personality types in more detail.
Kat Pither launched Yogi Bare in 2016 with a mission to bring eco sensitive products and fun and personality to the yoga world
“I’m not sure I could be more of a Community Builder if I tried – it’s the DNA of my business and community is absolutely what Yogi Bare is about. We’ve built something from scratch and it’s evolving all the time.”
Read more about Kat’s story in the report.