The latest phones and devices – coming soon

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Keep up-to-date with the latest releases from brands like Apple, Samsung, Huawei, Google, Sony, Nokia, and Xiaomi. Browse upcoming devices whether you’re near the end of your contract, looking for a new phone, want to know about a specific launch, or if you want to pre-order a specific device.

The ultimate iPhone.

iPhone 12 Pro Max. 5G to download huge files on the go and stream HDR video.¹ Larger 6.7-inch Super Retina XDR display.² Ceramic Shield with 4x better drop performance.³ Incredible low-light photography with the best Pro camera system on an iPhone, and 5x optical zoom range. Cinema-grade Dolby Vision video recording, editing, and playback. Night mode portraits and next-level AR experiences with the LiDAR Scanner. Powerful A14 Bionic chip. And new MagSafe accessories for easy attach and faster wireless charging.⁴ For infinitely spectacular possibilities.

 

New phones – now available to buy

Too excited to wait? Check out the new phones we have on our Recently Released page.

Terms and Conditions

¹Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
²The display has rounded corners. When measured as a rectangle, the screen is 6.68 inches diagonally. Actual viewable area is less.
³Claim based on iPhone 12 Pro Max Ceramic Shield front compared with previous-generation iPhone.
⁴Accessories are sold separately.
⁵Apple ProRAW coming soon.
⁶ iPhone 12 Pro Max is splash, water, and dust resistant and was tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.