Ultimate Flexibility
Claim: "Vodafone's new phone plans that give you the ultimate flexibility"
Vodafone's new plans: known as Vodafone EVO lets you take a Device plan credit agreement, with an Airtime plan, subject to credit check, eligibility and terms: vodafone.co.uk/terms.
Below a comparison to explain why Vodafone EVO gives you the ultimate flexibility when compared with competitors offering a similar product to Vodafone EVO (i.e. Device plan credit agreements), objectively comparing one or more material, relevant, verifiable and representative feature of those products.
As of May 2021, source: competitors' own websites.
| Features | Vodafone | O2 | Sky Mobile | Virgin Mobile | Tesco Mobile |
|---|---|---|---|---|---|
Ability to choose length of Device Plan (Device Plan) credit agreement
| Choice of: monthly increments from 12 to 36 months | Choice of: monthly increments from 3 to 36 months | Choice of: 24 months or 36 months
| Choice of: from 24 to 36 months | Choice of: 12, 18, 24, 30 or 36 months |
Ability to choose upfront cost of the Device | Choice of: £10 increment, with a pre-set minimum and maximum, depending on the device | Choice of: £10 increment, with a pre-set minimum and maximum, depending on the device
| No choice. Upfront cost of Device is £0
| No choice. Upfront cost of Device is £0
| Choice of: £0, £60, £120 or £180 depending on device choice |
Must purchase Airtime Plan together with Device Plan
| Yes | Yes | Yes | Yes | Yes |
Choice of length of Airtime Plan agreement
| 12 or 24 months: if Device Plan is 12 months.
24 months: if Device Plan Is more than 12 months.
| Monthly rolling | 12 months | 30 day rolling | Monthly rolling |
Can customer cancel their Airtime Plan without having to pay off their Device Plan?
| Yes
Because customer can cancel his Airtime Plan and keep his Device Plan agreement. | No
Because if a customer cancels his 30 days rolling Airtime Plan, he cannot keep his Device Plan agreement. The Device must be paid off in full. Customer cannot keep his Device Plan without an Airtime Plan | No
Because if a customer cancels his 30 days rolling Airtime Plan, he cannot keep his Device Plan agreement. The Device must be paid off in full. Customer cannot keep his Device Plan without an Airtime Plan | Yes
Because customer can cancel his Airtime Plan and keep his Device Plan agreement | No
Because if a customer cancels his 30 days rolling Airtime Plan, he cannot keep his Device Plan agreement. The Device must be paid off in full. Customer cannot keep his Device Plan without an Airtime Plan |
Choice of data allowances on Airtime Plan
| From 2GB to unlimited data
| From 1GB to unlimited data | From 100MB to 60GB data | From 2GB to unlimited data | From 1GB to unlimited data |
Choice to trade-in an eligible phone, to receive a guaranteed monthly saving on the Airtime Plan - all in one single purchase journey
| Yes | No | No | No | No |
Upgrade to a new phone any time after 12 months, with ability to trade-in. | Yes
Customer can upgrade their device after 12 months, onto any devices.
At that point, customer has the option to trade in current device, to help pay off Device loan on their current device.
| Yes
Customer can upgrade anytime but to do so, customer must pay off current phone in full to upgrade. | Yes
Upgrade anytime after first 31 days Customer can pay off current phone when they upgrade or keep paying for it monthly.
Customer can upgrade to a new phone (via Swap) anytime from month 12 (on a 24m contract) or month 24 (one a 36m contract). Customer has to return current device in good working order.
| Yes
Freestyle Contract customers can upgrade early and Trade-in their current phone to help pay off what’s left.
| Yes
Customer can upgrade anytime but to do so, customer must pay off current phone in full to upgrade.
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Therefore, based on the above, we believe that Vodafone EVO give consumers the ultimate flexibility due to a combination of flexible plans, flexible upfront costs, flexible upgrade and flexible trade-in.
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