Cost of living support for customers

Being connected is essential, but the increase in cost of living is making it harder for families and businesses to afford to stay connected.

We have a range of measures specifically designed to help and we are determined to keep the UK connected at this most difficult time.

Social tariffs

The following social tariffs are available for anyone claiming Job Seeker's Allowance and Universal Credit, as well as those on Employment and Support Allowance, Reduced Earnings Allowance, Disability Allowance, Personal Independence Payment, or Pension Credit.

Help managing your bills

Great-value mobile plans: Our Pay as you go Plus plans start from just £10 a month and come with plenty of data plus unlimited minutes and texts. VOXI customers can get 15GB of data, plus unlimited calls and minutes, as well as endless social media for £10 a month.

Affordable broadband: Our best-value package currently costs just £26 a month and offers average upload speeds of 35Mbps - meaning you can stream, work or game online whenever you like.

Combine costs, save… and give!: Vodafone Together customers who combine their mobile and broadband plans can save up to £4 a month on their broadband plan and get 30% off additional Pay monthly plans. What's more, for every new and existing Vodafone Together customer we'll donate up to a year's worth of connectivity to someone who really needs it through our everyone.connected campaign

VeryMe Rewards: Our loyalty programme, VeryMe Rewards, gives you exclusive deals, discounts and freebies throughout the year. With everything from free coffees and baked goods, to discounts on meals and family days out, there are great value discounts to keep families enjoying everyday treats.

Streaming subscriptions: A number of our Pay Monthly mobile plans let you choose additional streaming subscriptions. We offer extras, such as YouTube Premium and Amazon Prime, so make sure you don't double up and pay for both if it's included in your plan.

Best tariff notifications: When you are getting towards the end of your contract, we'll send you a 'Best Tariff' notification - this message lets you know the best deals available to you so you can be sure you are always on the best rate.

Spend Manager: Our Spend Manager can help avoid unexpected costs by setting a limit on how much you spend on out-of-plan charges each month. These price caps might include picture messages and international calls. Once you reach this limit you will not be able to incur extra costs. (Please note that not all charges are covered by Spend Manager - see a full list of what is and isn't covered).

Bill and payment support: If you've missed a payment or are struggling to pay your next bill we have tools in place to help

Extra support for those who need it most

NHS employee discount: Our National Health Service and ambulance service employee discount provides savings of 25% on selected Vodafone Pay monthly airtime plans, and 15% on tablets and SIM only plans.

Financially vulnerable customers: We always try and help any customer who is finding it difficult to pay their bill and requires extra support - for example, we didn't impose an in-contract price increase this year for customers we've identified as financially vulnerable. If you are struggling to pay your bill, please call 191 from your Vodafone mobile between 8am and 10pm and we will find ways to support you. Alternatively, you can use the web chat function on our website, or visit one of our retail stores.

We have specialist teams in place to handle all complex situations, and our trained teams can support anyone with particular needs.

Helping to tackle the Digital Divide

The cost of living crisis is putting more people than ever at risk of falling on the wrong side of the digital divide. It’s an issue we have put at the heart of our business and we have pledged to champion the cause until it no longer exists.

Through our everyone.connected campaign, we've committed to helping four million people and businesses cross the digital divide by the end of 2025.

We're working with charity partners, such as the Trussell Trust, Barnardo's and Good Things Foundation, as well as our customers and employees, to give digital access and skills to the most vulnerable people in our society.

Great British Tech Appeal

through the donation of pre-loved devices, we'll gift them to people who need them the most. People who receive a phone through the Great British Tech appeal will also get a SIM card with unlimited calls and texts, as well as free data for six months.


offering any UK registered charity working with digitally excluded people free sims with 40GB of data a month plus unlimited calls and texts for six months.

Data Bank

Vodafone has also joined Good Things Foundation's National Databank to provide free data for the charity's network of community groups across the UK and the people they support. We have pledged 24 million gigabytes of data, enough to connect 200,000 people for six months.

Cost of living support for businesses

V-Hub: The V-Hub by Vodafone website is available to all UK small and medium sized businesses and provides a wealth of free business resources covering everything from starting a new business online to digital marketing and cyber security. V-Hub users also get access to an advisor who can provide tailored one to one guidance for businesses, free of charge - over the phone or via web chat.

business.connected: A joint initiative between Vodafone and small business support network Enterprise Nation, business.connected was setup to help businesses adopt technology and grow online.

Find out all the ways we are helping businesses through the cost of living crisis