Vodafone Analytics is an end-to-end insight platform that offers responses to questions from businesses and public entities by analysing Vodafone network data.
It isn’t about individuals – it’s about overall patterns, rather than any one person. Vodafone Analytics doesn’t identify you, or give anyone information which would enable them to contact you.
Vodafone Analytics provides insights into mobility patterns that enable better decision-making in a wide variety of sectors such as Transport, Smart Cities, Tourism, Retail and Real Estate planning.
An example would be a local authority trying to work out the best way to expand the transport network. Being able to reliably understand how this network is used will enable the authority to make a better-informed decision.
Or, if you wanted to open a shop, we could combine demographic summaries with movement patterns to help you decide which end of town has the passing trade you want.
We collect data from our network and our customer base to produce reports for third parties. This helps them make better decisions. Vodafone Analytics uses two categories of data.
The data is only used in anonymised and aggregated form – the Vodafone Analytics team can’t tell who you are from it.
‘Anonymised’ means that we don’t use data that allows you to be identified or contacted, and ‘aggregated’ means that our reports don’t contain information about individuals, even in anonymised form.
For example, someone might want to know how many people walking past their shop used Android devices. We wouldn’t tell them who used an Android device, but we could say that 50% of passers-by were using them, of which 70% were male.
Vodafone Analytics helps organisations make better decisions. Here are some examples of how it’s used.